“The bigger the toy is the bigger the responsibility, right? So, we worked with Root and had an approvals process with Leder Games, but they're a small team like us,” Diaz Truman said.
It also previously Kickstarted Root: The Tabletop RPG - based on Leder Games’ popular board game - to the tune of $600,000 (£435,000). Its catalogue contains breakaway hits such as Bluebeard’s Bride and Masks: A New Generation alongside more niche titles Cartel and Urban Shadows. Smaller than giants Wizards of the Coast and Paizo, neither is it a scrappy indie outfit living or dying by each release. The New Mexico-based company sits in an interesting position within the tabletop industry.
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Diaz Truman said once the bewilderment settled, the team began reassessing how its ten full-timers, plus contributors, would now handle a project fulfillment ten times larger than Magpie’s previous games. That was shocking for us,” said Mark Diaz Truman, Magpie Games’ CEO.Īs of September 2nd, Avatar Legends had amassed $9,535,317 (around £6.9 million) and set a record for the highest earning tabletop RPG on Kickstarter. “A lot of what has happened since that second day has been trying to readjust our expectations away from what we thought would maybe be a record breaking campaign on day 28 to what has now become a record-breaking campaign on day two. Prior to the crowdfunding campaign’s launch, its employees had been working for six months on more than 25 stretch goals, assuming backers would eventually contribute something close to $3 million by the end. The studio behind the project, Magpie Games, told Dicebreaker in an interview that the still-active popularity of the mid-2000s show, in addition to an official partnership with rights owner ViacomCBS, promised a certain measure of success.
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Hardly anyone was surprised when Avatar Legends, the tabletop RPG adaptation of American animated series Avatar: The Last Airbender and Legend of Korra, demolished its initial funding goal and hit six figures within the first day of its month-long Kickstarter campaign.
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